Hi everyone! Let me take a quick moment to re-introduce myself. I started with the company four years ago when NNN co-founder Fred hired me to create short, audience-building promos for his animation podcast Channel Frederator. It was a task I had a barrel full o' fun with for a good year until I was asked to come on to Next New Networks as their first creative hire.

Since that time, I moved from creating short and weird videos for all the networks we launched, to working more with freelancers and looking at our branding from a company-wide perspective.

We do things a bit differently here at Next New Networks. Most "shows" on the Internet are just that ... a single, solitary show. When it stops, that's it! Kaput! The audience wanders the digital wasteland listlessly seeking the next thing that might tickle their fancy.

While we certainly have a plenitude of shows here at Next New Networks, we're in the business of building something bigger. We're bulding network brands. Each brand, laser-targeted at a specific audience, and enforced throughout the programming.

Above it all ... hovering like the alien mothership from "District 9," is Next New Networks.

The internet is all about transparency. Fact of the matter is, even our uber-indie filmmaking network Indy Mogul, which caters to up-and-coming filmmakers and fans of film alike, is bankrolled by a corporation. How do we broach that with the audience? How do we tell our story without alienating them? We've found it's rarely, if ever been an issue, and in fact has helped us with cross-promoting new networks, and even dealing with the sensitive issue of advertising.

Case in point, when we snagged our first ad deal for a major motion picture to run on Indy Mogul ("War"). Overwhelmingly, the audience was excited about the ad deal, and while there were scattered cries of "sell out," those were few and far between. The Mogulers got their special effects fix, and "War" got the promotion it was looking for.

When we launched our new food network, Hungry Nation ("Real People. Real Food"), we saw an immediate like-minded audience with our DIY fashion network, ThreadBanger. Our most powerful voice to the audience is the show hosts themselves, so we ran a simple promo at the end of every ThreadBanger episode, informing our fine viewers about the latest network from Next New Networks.

The matchmaking was spot-on, and blog posts began popping up extolling the joys of finding this extra serving of delicious DIY.

"What I love about Threadbanger and Working Class Foodies is that it shows real people (ok, real kids--why is 20-something so ungodly young to me these days?) in real homes doing real projects." (via consciouslyfrugal.blogspot.com)

"While checking my weekly threadbanger episodes, i stumbled upon this new show by their network. It reminds me a lot of my brother and i and our love for food. Really, we love food. So does Jeff. We are hungry all the time." (via everydaynewday.blogspot.com)

We don't want it to feel like our networks live in an isolated pod. The more we can push the story of the larger whole, the larger group of minds and curators, the more we can build a higher level of trust with our millions of viewers lead them to more stuff they're gonna dig the heck out of!

What do you think about Next New Networks branding? What can we do better to tell our story? Would love to hear, and respond to your feedback below.