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Next New Networks / Blog / Lunchtime is the new Primetime
Vanessa Pappas October 1, 2009

Next New Networks

Lunchtime is the new Primetime

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Tags Audience, audiencereports, charts

Audience Report, Week of Sept 28 - Online video viewership is reaching staggering numbers, with ComScore reporting more than 25 billion monthly streams in August. But when is all this viewing happening? We decided to revisit our latest viewership data (thanks to our partners at Visible Measures), and it looks like for Next New Networks audiences, as Yahoo! and others have found, lunchtime really is the new primetime. Our biggest daily spike in viewership is in the six hour period between 12pm ET to 3pm PT, when most of North America is looking for a break in the day.

We’ve tailored our own schedules to take advantage of this pattern: we’ve long had a policy of releasing new episodes for most of our networks between 12 and 2pm ET.

And now let’s take a look at what popped the charts for us last week. With some of our shows gearing up for new seasons, topical episodes reigned, including episodes on Jennifer’s Body, Chris Brown’s community service, Beatles Rock Band, and a possible new crush for Obama Girl.

Next New Networks’ Top 10 New Episodes, Week of Sept 20-26

  1. Barely Political - Obama Girl’s New Crush (feat. bluegrass legend Ralph Stanley!)
  2. Barely Digital - Amber’s Body (Jennifer’s Body Parody)
  3. Barely Digital - Chris Brown Community Service WorkOut
  4. Barely Digital - Who Broke Up the Rock Band Beatles?
  5. Fast Lane Daily - Renault F1 Stunner, Mansory Cyrus, Edo Competition Enzo XX Evo, Lamborghini Reventon
  6. Indy Mogul - Beyond the Trailer - ‘Jennifer’s Body’ Movie Review
  7. Fast Lane Daily - Porsche and Rolls-Royce May Go Electric, Australian Gangster Runs Amok, Pre-production Audi Spied
  8. Barely Political - Auto-Tune the News #8 with T-Pain!
  9. Fast Lane Daily - BMW Green Supercar, Mazda2 Comes Stateside, Fisker Gets Funding For NINA
  10. Indy Mogul - Backyard FX: Neck Scar Effect

Our Next New Network: Hungry Nation

And big thanks for all the media coverage we received on our newly launched network, Hungry Nation, the first online network dedicated to real people, real food. Please check out the coverage from Hollywood Reporter, Mediaweek, NewTeeVee, TubeFilter, and Variety.

Stay tuned for a big month in October as we launch Indy Mogul’s 3rd annual “Mogulween,” Barely Digital’s new series, Follow Me, and much more, including the 200th episode of Channel Frederator and 700th episode of Fast Lane Daily. And thanks as always for your support.

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